In the Agafay Desert, the third collection born from the creative liaison between Giorgio Armani and Kith unfolds. A triumph of shearling, suede, and a palette ranging from black to sand. The collection also unveils three capsule collections with ASICS, Diemme, and &#39;47.

The desert is an excellent tailor: it wears colors, softens contours, and teaches that protection doesn&#39;t have to be heavy. The Giorgio Armani brand has always known this, and perhaps that&#39;s why the third chapter of the collaboration with Kith , for the &quot;Dreams of the Dune&quot; collection, took place at sunset in the Agafay desert south of Marrakech . The chromatic narrative of the show unfolds like a lightening day. It begins with black and deep blue, moving on to dark browns, burnt earth, and leather, arriving at sand, the inevitable greige, gray, and ice white. From darkness to light, the sequence also guides fabrics, layering, and silhouettes. Ronnie Fieg, founder and creative director of Kith, worked on the house&#39;s trademarks, creating composed looks with deconstructed jackets, soft shoulders, relaxed volumes, and signature neck closures. Wide, flowing trousers are paired with cargo pants in virgin wool, cashmere, and pure hemp natté, shifting the focus toward functionality. Key pieces include a belted shearling jacket, a two-tone leather utility jacket, and a suede blouson; as well as limited-edition aviator outerwear. Knitwear includes a reversible blouson, striped inside and sand-colored outside, and a cashmere suit with a collarless blazer. Prints evoke dunes shaped by the wind, while graphic T-shirts and embroidered sweatshirts offer the project&#39;s most immediate essence. Scarves, foulards, gloves, and hats complete the concept of unrestricted protection.

The wardrobe expands with three new capsule collections. ASICS introduces the GEL-MAI 0.1 sneaker in two colors, Quarry and Safari , featuring suede and nubuck. Diemme features boots with Italian craftsmanship and Vibram soles, from the low-top Ampezzo in tobacco suede to the Alpini with shearling lining. &#39;47 features nine caps in Italian wool, cashmere, leather, and duck canvas, featuring the New York Yankees logo, a tribute to Kith&#39;s hometown. In 1975, Giorgio Armani removed the padding from men&#39;s jackets, and with it the idea of ​​authority based on rigidity. Fifty years later, the man who restored that gesture is a man who grew up on sneakers and baseball caps, who recognizes in deconstructed tailoring a language rather than a legacy. And the collection&#39;s crowning achievement was also the styling, which enhanced its versatility. &quot;Dreams of the Dune&quot; doesn&#39;t connect two distant worlds, but demonstrates that the distance had already been bridged. What Armani called softness, today the streets call comfort, and the Agafay desert is the place where the two words cease to be distinguishable.

The &quot;Dreams of the Dune&quot; collection will be available from October 16th in select Giorgio Armani stores, all Kith boutiques, and on the official website. The campaign, shot by Casper Kofi, will be presented on October 13th.

The light elegance of Giorgio Armani and Kith parades in the Marrakech desert

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