<div><span><span>Aaron Pierre and Ishaan Khatter are joined by </span></span><span style="font-size: 0.9375rem; letter-spacing: 0px;">SEVENTEEN&rsquo;s S.COUPS, tennis star Taylor Fritz, and model Amelia Gray in the latest campaign film.</span></div>

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<p><span>BOSS unveils its Fall/Winter 2025 brand campaign with a bold spotlight on the &ldquo;Be&rdquo; of its empowering mantra &ldquo;Be Your Own BOSS&rdquo;. Fronting this new chapter, aptly titled &ldquo;Be the Next&rdquo;, are two rising stars: Aaron Pierre, the next DC superhero, and Ishaan Khatter who earned international acclaim for his role in Homebound. Cast for their drive, determination and vision, they bring a fresh energy and ambition to the campaign.<o:p></o:p></span></p>
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<p><span>The two are joined by familiar BOSS faces &ndash; SEVENTEEN&rsquo;s S.COUPS, tennis star Taylor Fritz, and model Amelia Gray &ndash; who continue their journeys with the brand while breaking boundaries in their field. Together, this stellar, diverse line-up embodies the spirit of those who define their own path and inspire others to do the same.<br /><br />The campaign film follows all five through a symbolic tunnel toward light, mirroring their inspiring paths and achievement. The reveal comes in portraits that feel personal and powerful at the same time, with each of them sporting BOSS Fall/Winter 2025 collection defined by an earthy palette and rich textures. Also spotted in the campaign are licensed products like BOSS Watches, Jewelry, and Eyewear. </span><span lang="EN-GB">S.COUPS, Fritz, and Gray debut the season&rsquo;s latest optical and sun sunglasses frames, while Gray and Parker Van Noord flaunt the key watch and jewelry designs. </span><span><o:p></o:p></span></p>
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<p style="text-align: center;"><em>Visit <a href="https://www.hugoboss.com/my/en/sale/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=MY_P_00_Core_Brand_Lines&amp;gad_source=1&amp;gad_campaignid=18055531641&amp;gbraid=0AAAAACa9c7wy0BE-5GIHsc69zYvEaMcsb&amp;gclid=Cj0KCQjwwZDFBhCpARIsAB95qO0BTLloRaJkmHi72c-baZqDJJZqgMk5XFSydC2ev5_OPY--rnQ7yRAaAr7zEALw_wcB">hugoboss.com</a> to discover more.&nbsp;</em></p>

BOSS unveils Fall/Winter 2025 “Be the Next” campaign. 

L'Officiel Hommes Malaysia June/July 2025

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BOSS unveils Fall/Winter 2025 “Be the Next” campaign.

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