For Spring 2027, Tommy Hilfiger transforms The Plaza into a playground for a reinvented New York preppy, between Upper East Side heritage and Downtown energy.

For spring 2027, <a href="https://www.lofficiel.com/hommes/travis-kelce-entre-dans-le-new-york-de-tommy-hilfiger" target="_blank" rel="noopener">Tommy Hilfiger</a> is setting up his own theatre at the Plaza and composing a new interpretation of the American preppy style, somewhere between the codes of the Upper East Side and the freer insolence of Downtown. “For 40 years, I’ve drawn my inspiration from the style of New Yorkers, from their way of appropriating the classics and reinventing them,” explains Tommy Hilfiger. This philosophy finds a natural home at the Plaza. Here, the brand’s icons never truly disappear: they transform, changing scale, color, or material, as if they had grown up with the city. The preppy wardrobe is thus freed from all rigidity. Classic silhouettes play with proportions and dare to experiment with new color combinations. Red, white, and blue, <a href="https://www.lofficiel.com/industry-trends/tommy-hilfiger-celebre-le-denim-avec-romeo-beckham-a-new-york" target="_blank" rel="noopener">Tommy Hilfiger</a> &#39;s historical signatures, are countered by sunny yellows and vibrant greens. The heritage remains, but it rejects nostalgia. Tartans appear on blazers and Ivy jackets, while Oxford shirts are adorned with Ithaca stripes. Rugby dresses, meanwhile, make a statement in bold color-block compositions, injecting a decidedly contemporary energy into the preppy wardrobe.

Even the most familiar pieces defy convention. Polo shirts adopt either cropped or oversized proportions, punctuated by a discreet micro-embroidery of the Tommy crest. Collars are turned up, a deliberate nod to American collegiate style. As for chinos, they take unexpected liberties: transformed into high-waisted hot shorts in bold colors or revisited in denim-inspired versions, they feature subtly twisted seams. The materials themselves also play a part in this metamorphosis. The Tommy flag, once instantly recognizable, now appears more patinated, almost aged, on ultra-fine suede as well as on precious fabrics blending silk and cashmere. It also adorns generous tote bags, perfect accessories for a silhouette that navigates effortlessly between the different facets of Manhattan. On the feet, the look becomes even more relaxed. Two-tone skate sneakers, with rounded lines inspired by the 1990s, add an urban touch to the silhouettes. They sit alongside boat shoes and penny loafers, timeless pillars of the <a href="https://www.lofficiel.com/industry-trends/quand-jisoo-reinvente-la-magie-preppy-avec-tommy-hilfiger" target="_blank" rel="noopener">preppy wardrobe</a> , as well as reimagined leather pool slides. A blend of elegance and nonchalance that seems designed for traversing the city rather than simply admiring it.

At Tommy Hilfiger, the preppy look makes its way into the Plaza's lounges

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