A reinvigorating force.

Emporio Armani Malaysia has found its leading man&mdash;and he&rsquo;s already a star. The brand has officially named <a href="https://www.hommesmalaysia.com/digital-covers/digital-cover-hun-haqeem-is-in-his-bold-era">Hun Haqeem</a> as its new fragrance ambassador, a move that feels less like casting and more like destiny. With <a href="https://www.hommesmalaysia.com/covers/april-2025-cover-it-s-getting-hot-in-here-with-est-supha-sangaworawong">magnetic charm</a> and screen presence to spare, the Sarawak-born actor brings a quiet confidence and effortless style that align seamlessly with the spirit of STRONGER WITH YOU, Emporio Armani&rsquo;s signature fragrance line.

&ldquo;It&rsquo;s a true honour to be chosen as the first Emporio Armani Malaysia Fragrance ambassador,&rdquo; Hun shares. &ldquo;The brand&rsquo;s values of timeless elegance, authenticity, and understated sophistication resonate deeply with me. I&rsquo;m excited to represent Stronger With You, a fragrance that reflects freedom and authenticity&mdash;two things I carry with me in everything I do.&rdquo;

Fronting the launch campaign is the newly released Emporio Armani STRONGER WITH YOU Parfum, a bold evolution of the original. Described as <a href="https://www.hommesmalaysia.com/grooming/best-of-fragrances-l-officiel-grooming-absolutes-2024">intense, addictive, and unapologetically modern</a>, the scent opens with a kick of spicy pink pepper, melting into the brand&rsquo;s signature chestnut accord&mdash;a warm, comforting note that&rsquo;s become synonymous with the line. At its heart, lavender and sage strike a balance between elegance and youthful ease, while the base blends amber wood and vanilla to deliver a rich, lasting finish. The result? A foug&egrave;re ambery woody fragrance made for those who wear their strength with subtlety and style, just like Hun Haqeem.

(Image credit: press)

Hun Haqeem is the face of Emporio Armani Fragrance Malaysia

L'Officiel Hommes Malaysia April 2025

L'Officiel Hommes Malaysia March 2025

Hun Haqeem is the face of Emporio Armani Fragrance Malaysia

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