Bad Bunny's Calvin Klein campaign has everyone sweating
The Puerto Rican singer strips it down, posing and dancing in nothing but a Calvin Klein boxer brief.
If you haven’t already heard, Bad Bunny just set the internet on fire with his latest Calvin Klein campaign. Stripped down to nothing but his signature ink and a pair of CK briefs, Benito is turning heads and breaking feeds with a spring underwear drop that’s got the world buzzing.
The Puerto Rican superstar delivers heat in the campaign video, showing off his sculpted frame and effortless moves. “This has been in the works for some time now; seeing it finally come to life has been gratifying,” he shared in an official statement. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.” Shot by the legendary Mario Sorrenti, the visuals double down on the world’s collective obsession with Benito. The campaign is set to his track “EoO” from his latest album—a love letter to his homeland.
Bad Bunny sports the brand’s Icon Cotton Stretch Boxer Brief in a sleek black-and-white colourway, and let’s just say, the internet noticed. His comment section? A flood of admiration, thirst, and sheer chaos. Check out the campaign above (or below)—either way, you won’t want to miss it.
