Ready for a luggage upgrade? The Samsonite trade-in campaign is back!

For two years, the Samsonite luggage trade-in campaign has been knocking it out of the park, and now it's back for its 2024 edition. This time, the top-tier travel brand is teaming up with Kloth Cares, a major player in the environmental movement aiming to revolutionize the circular economy for textiles, clothing, and plastics in the Asia Pacific region. With a shared commitment to sustainability, this dynamic duo is set to recycle, repurpose, or ethically dispose of every piece of pre-loved luggage they collect.

The mechanics are simple. Bring in your preloved luggage&mdash;any brand, size, or condition&mdash;to any Samsonite store in Malaysia. In return, you&rsquo;ll receive an exclusive 40% discount on a new piece from the NUON and MAGNUM ECO&trade; collections.

To learn more about this sustainable movement by Samsonite, we catch up with Ambert Khoo, General Manager of Samsonite Malaysia where he shares insights on the ideation behind the trade-in program, the durability of the NUON and MAGNUM ECO&trade; models, what it takes to be a reliable travel brand, and his personal tips for packing conveniently for a getaway.

How did the idea for the luggage trade-in campaign come about? Samsonite's commitment to sustainability is deeply rooted in our 114-year history, driven by our enduring values of respecting people, the planet, and our overall impact on the world. This guiding principle of caring for each other and our environment naturally led us to take the lead in sustainability. 'Our Responsible Journey' is an initiative to accelerate sustainable business practices globally, ensuring that every aspect of our operations aligns with our sustainability goals. This commitment is particularly evident in our luggage trade-in campaign, which exemplifies our proactive approach to reducing waste and promoting responsible consumption. By encouraging customers to trade in their old luggage, we not only extend the lifecycle of our products but also reinforce our dedication to creating a positive impact on the planet. This campaign is a testament to how we integrate our values into actionable and impactful initiatives. Tell us about the success of this campaign last year. Following that, what exciting developments are you anticipating for the 2024 campaign? Last year's participation in the Samsonite Luggage Trade-in campaign saw a significant increase in customer engagement and awareness. We partnered with Sisa Lab to ensure old luggage pieces were disposed of ethically, preventing them from ending up in landfills. Anticipated development in 2024 includes expanded recycling or upcycling capabilities through enhanced partnership with Kloth Cares, an environmental, economic, and social impact brand that aspires to become the catalyst of the textiles, clothing, and plastics circular economy in Asia Pacific. In addition, we&rsquo;ve also partnered with WWF-Malaysia in 2022. Inaugurating a wonderful alliance in 2022, our partnership with WWF-Malaysia embarked on an inspiring journey. In 2023, we reached a notable milestone, with a total donation of RM56,240 to WWF-Malaysia. Funds raised are channelled to WWF-Malaysia's conservation efforts to protect our country's natural environment. This year, we will be continuing our effort with WWF-Malaysia, in which RM10 will be donated to WWF-Malaysia for each successful trade-in purchase.

We believe NUON and MAGNUM ECO&trade; are two of the best luggage options for many reasons. In your opinion, what makes the MAGNUM ECO&trade; and NUON stand out as the chosen models for Samsonite's 2024 annual trade-in campaign? The MAGNUM ECO&trade; and NUON models were selected for the 2024 Samsonite Luggage Trade-in campaign due to their use of environmentally conscious materials, durability, and stylish design. The MAGNUM ECO&trade;'s shells are crafted from recycled yoghurt cups, and its interior lining is made from repurposed PET bottles. Both models feature interior linings made by Recyclex&trade;, demonstrating our commitment to achieving greater sustainability without sacrificing quality or comfort. From your perspective, how do you observe consumers responding to the call for environmental consciousness when purchasing essential travel items? Additionally, what further enhancements do you envision to make this campaign even more impactful Consumers are increasingly responding to the call for environmental consciousness when purchasing essential travel items, with a growing demand for eco-friendly options. We are currently implementing incentives to encourage customer participation and have partnered with aligned organizations. To further enhance the impact of the luggage trade-in campaign, we could focus on education and engagement. This involves providing educational resources to inform consumers about the environmental impact of their travel choices and the benefits of sustainable luggage options. Engaging customers through digital or social media campaigns will foster a sense of community and shared responsibility for environmental stewardship.

For those unfamiliar with Samsonite, what single distinguishing factor would you highlight that sets it apart from other brands, despite its long-standing presence spanning over a century? The single distinguishing factor that sets it apart from other brands is its unwavering commitment to innovation and sustainability, complemented by its modern aesthetic designs. With over a century of experience in the travel industry, Samsonite has built a reputation for consistently delivering products that meet the evolving needs of travellers worldwide. This dedication to excellence ensures that Samsonite remains a trusted choice for discerning travellers seeking reliable and stylish luggage solutions. With travel occupying the forefront of everyone's thoughts, how does Samsonite strive to maintain its position as a leading travel companion? Samsonite strives to maintain its position as a leading travel companion by continuously innovating and adapting to changing consumer preferences. Through the development of innovative luggage solutions, commitment to sustainability, and dedication to customer satisfaction, Samsonite remains the go-to choice for discerning travellers.

I know there is no space for favouritism here, but what are some of your go-to pieces from Samsonite? Why? My go-to pieces from Samsonite have to be the PROXIS Luggage and the EVOA Z Luggage. The outer shells of PROXIS are made from Roxkin, an exclusive multi-layered material developed by Samsonite that bounces back into shape, offering remarkable strength, resilience and lightness; EVOA Z, on the other hand, redefines travel for those seeking sophistication in every detail, combined with our latest revolutionary wheel technology - Aero-Trac&trade; Whirl Suspension Wheels, it ensures maximum smoothness and manoeuvrability for my travel. What is your ultimate tip when it comes to packing a suitcase for a business trip? When packing a suitcase for a business trip, my ultimate tip is to prioritise organisation and efficiency. Utilise packing cubes or compartments to separate clothing items, pack versatile and wrinkle-resistant garments, and always carry essential documents and electronics in a secure and easily accessible manner. Just out of curiosity, when travelling, what's your go-to playlist that keeps you in the zone When I'm on the move, my playlist is like my trusty travel companion. It's got a bit of everything to keep me going &ndash; some throwback hits from the 2000s to get the energy up, and some smooth tunes for those moments when I just need to unwind. It's always changing, just like the scenery outside my window!

Visit <a href="http://www.samsonite.com.my">www.samsonite.com.my</a> for more information

Unpacking Samsonite’s unwavering effort to sustainability and innovation with Ambert Khoo

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