This launch cycle delivers more &lsquo;wow&rsquo; per ringgit than we&rsquo;ve seen in a while.

Apple just kicked off its first big hardware role-out of 2026 with a double whammy that is ready to grab headlines, and wallets. The tech giant has officially unveiled the new iPhone 17e and the refreshingly beefed-up iPad Air powered by the M4 chip, and both are more compelling (and fun) than you might expect.

<h3 style="text-align: center;">iPhone 17e: Big Fun in a Midrange Package</h3>

Let&rsquo;s give one thing straight: &ldquo;e&rdquo; might stand for entry-level, but the iPhone 17e punches away above its weight. Apple has taken its most affordable iPhone in the 17 lineup and injected it with enough firepower to keep even seasoned users smirking.

Powered by the new A19 chip, this thing is fast. Think smoother scrolling, smarter multitasking, and enough GPU muscle to handle serous mobile gaming, all without the premium price tag. The story does not end there. Apple has doubled the base storage to 256GB without hiking the price, giving you plenty of room for photos, apps, and Reels that you will never admit took three hours to shoot. MagSafe wireless charging finally makes its way into this tier, unlocking a whole ecosystem of accessories, from wallets to chargers you can snap on for effortless juice. Oh, and the camera? A 48MP Fusion system means you&rsquo;re no longer settling for midrange mediocrity. Portraits, low-light shots and 4K Dolby Vision video look crisp, clear and legit Insta-worthy.

Meet iPhone 17e: A Powerful iPhone at a Great Price

Pre-orders start March 4, availability begins March 11. I you have been eyeing an upgrade but don&rsquo;t want to commit to a Pro, this might just be the sweet spot.

<h3 style="text-align: center;">iPad Air M4: A Subtle Flex in Silicon</h3>

Onto something a bit bigger, literally and figuratively. Apple has also taken its popular iPad Air line and M-series&rsquo;-ified it with the M4 chip, boosting performance in all the right ways. This is not just a minor refresh. The M4 elevates everything from editing big photo files to juggling a dozen browser tabs with absurdly little lag. Apple claims up to a 30% speed boost over the previous generation and that is before you even plug in the Apple Pencil Pro or Magic Keyboard.&nbsp;

But wait, there is more. The new iPad Air is also decked with unified memory jumps to 12B, meaning there&rsquo;s more room for creative apps and AI workflows. N1 chip brings Wi-Fi 7 and Bluetooth 6 which obviously promises fast and stable connections. Furthermore, iPadOS 26 dishes out a redesigned interface, new windowing system and native PDF editing in Preview, all built for productivity without the Pro price tag.&nbsp;

Introducing iPad Air with M4

The familiar form factor stays the same with two sizes to choose from; 11-inch or 13-inch display, but everything inside feels sharper, faster and more capable than ever. Pre-orders also kick off March 4, with shipping on March 11.

Everything you need to know about the new iPhone 17e and iPad Air M4

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