Stray Kids returns with a preppy chic Tommy Hilfiger campaign

Stray Kids and Tommy Hilfiger have once again joined forces, unveiling a vibrant Spring 2024 campaign that seamlessly blends preppy aesthetics with the dynamic spirit of the globally acclaimed K-pop group.

This collaboration, marking their second, showcases a collection drenched in the classic Tommy Hilfiger colours of reds, navy blues, whites, and timeless khakis, portraying the Stray Kids members in moments of off-stage relaxation, yet fully enveloped in the brand's iconic apparel.

A standout moment from the campaign features seven of the eight Stray Kids members grouped in an elevator, presenting a tableau of modern prep style in perfectly coordinated Tommy Hilfiger outfits. This image captures the essence of the collaboration: a harmonious blend of Tommy's quintessential American preppiness with the unique, edgy flair of Stray Kids.

The absence of Han, the eighth member, due to health reasons, adds a note of authenticity to the campaign, reflecting the realities of the group's hectic life.

On the collaboration, Stray Kids shared, "Growing up with Tommy Hilfiger and now continuing our partnership feels surreal. We’re excited to blend our individual styles with Tommy’s iconic look, giving fans a glimpse into our behind-the-scenes world."

Tommy Hilfiger himself said, "I have always been inspired by pop culture’s intersection of fashion and entertainment. Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation."

Discover the campaign and new collection on my.tommy.com.