Levi&rsquo;s&reg; sure knows how to throw an epic party!

In 1873, a San Francisco company obtained a patent for the process of riveting pants, which eventually led to the creation of the renowned 501&reg; jeans. After 150 years, these jeans have become an enduring symbol of global fashion and the original blueprint for all other denim pants. In 2023, Levi's&reg; is celebrating the 150th anniversary of the iconic 501&reg; jeans with immersive events worldwide.
In honouring the legacy of these beloved jeans and their role as a canvas for self-expression, Levi's&reg; launched the global campaign called "The Greatest Story Ever Worn." As part of the festivities, a two-day immersive 501&reg; Experience took place in Kuala Lumpur from May 19th to 20th, 2023. The venue, REXX KL, underwent a captivating transformation and offered a diverse range of activities for denim enthusiasts and Levi's&reg; fans.

The event featured exclusive previews of limited Levi's&reg; 150th Anniversary collections, a retail pop-up, customization services at the Levi's&reg; Tailor Shop, various artistic displays, upcycling workshops, special performances by local artists including Dolla, Yonnyboii and Joe Flizzow, and thrilling DJ performances to conclude each night. Browse through the gallery for the event highlights.

While you&rsquo;re at it, shop Levi's&reg; exclusive capsule collections, Birthday Banner Print and Birthday Selvedge in celebration of the 150 years &nbsp;journey.

Visit <a href="http://www.levi.com.my/">www.levi.com.my</a> for more information.

(Image credit: press)

Inside Levi’s® Immersive 501® Experience at REXX Kuala Lumpur

L'Officiel Hommes Dec/Jan 2025

L'Officiel Hommes November 2024

Inside Levi’s® Immersive 501® Experience at REXX Kuala Lumpur

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